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Amazon Surprises with the Cloud Drive
It must take a lot to surprise technology giants such as Apple and Google, however Amazon has managed the feat and created a brand new music streaming service with enables it’s users to access music files from any computer, at any time. The launch of Cloud Drive and Cloud Player this week allows users to upload and store their media files using Amazon’s servers. These files can then be opened and enjoyed any PC or Mac machine. ‘But what about us highly advanced smart phone users that solely rely on our phones?’ I hear you cry. This is where the sister service Cloud Player comes into its own, offering users the ability to listen to their music using Google Android operating software. Currently the Cloud Player feature is only available in the US however the main Cloud Drive has already been embraced by the UK.
Those that stick to one machine throughout the day or are content to use Spotify may not find the launch of Cloud Drive to be that significant. However those that use a range of different machines and like to purchase their music downloads will definitely see the appeal! Many find themselves reluctant to buy an MP3 when they are at work as it will be stored on that machine, Amazon realised this and it has become the main selling point of the Cloud products. It is also predicted that the launch of this service will eventually lead to an increase in impulse buys on music download sites.
Both Google and Apple had been working on their own version of the music streaming service however Amazon have pipped them to the post with Cloud Drive. One of the only drawbacks of the service is that users will have to pay to use it however anyone with an Amazon account is offered 5 GB of free storage. Although 5 GB may not seem like very much space to build a comprehensive media catalogue Amazon are hoping that it is just enough to tempt users to pay for more space.
Learn more about the Cloud Drive at