Copywriting: Why Waste Time Writing Your Own Site?

When most people ask what I do for a living they usually offer blank stares when they hear the term 'copywriter'. So far I have been asked if that means that I'm 'like a photocopier' or if it means that I sit each day and literally copy text from the internet. Both of these are far from what copywriting actually is. I have no skills that are connected to an electrical office appliance but I can write about pretty much ever subject under the sun. From holiday destinations to writing about sofa beds, the life of a copywriter may not be glamorous but it is definitely diverse.

Companies turn to copywriters when they need something writing, simple really. Whether this means a single article advertising the company or rewriting a whole website a copywriter is there to write to whatever specifications the client desires. A copywriter should be able to take a client brief and create a piece of work that reflects the tone and ethos of the company. As each company is different it is important to adapt the style of writing to ensure that each company gets something individual.

The sign of a good copywriter is being able to write as if they are an expert on almost any topic. Whether it is something completely generic that it easy to research or a ridiculously specific subject that takes detective style work to get your head around, a good copywriter should be able to create a piece of work that is both factual and concise.

A website is the primary focus of many companies advertising strategies therefore having a web design that stands out is just as important as ensuring that it's content doesn’t send potential customers to sleep.

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