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The Digital Road to Number One
Nowadays it is not enough for a musician to release a new album or song and expect for it to go to number one. Along with the usual promotional tours there is a whole new world of engagements that are fast becoming the only way to ensure that you grab the attention of your fans. Over the last few years the internet has become the first stop for any artist looking to release new material, from exclusive online downloads to updating blogs and social profiles, the key to success is offering as much as you can. Social network profiles have proved to be the biggest factor in ensuring that your fans are up to date with your recent release.
Both Lady Gaga and Britney Spears have seen dramatically increased activity on their fan pages following a series of Tweets and video blogs from the two pop queens. Fans are literally flocking to the sites to check if their idols have sent out clues about upcoming releases or song lyric teasers. These fan pages act as a direct line to artists, offering a direct and immediate news source that had previously not been available (unless you stalk them on a day to day basis).
Whatever you are into you are pretty much guaranteed to find a corresponding fan page or Twitter profile to follow. That hardcore Swedish metal band that you love so much, three members update their Twitter on a daily basis. The reclusive movie actor that condemns the press and likes to wear disguises, his Facebook page is as active as the Duracell bunny. Each month lists are published to show which artists are coming out on top in terms of online fan engagement, unsurprisingly Bieber fever still reigns supreme, hitting the number one spot for February and March. Katy Perry is currently sitting pretty at number four and Gaga tops the list for the female artists.
Yes you could argue that celebrities will have teams dedicated to ensuring that their online profile stay updated however when chart sales are seemingly replicating online presence, it seems to be working. On the 28th April, MTV will premiere its first digital media awards, the OMA’s, with artists such as Gaga and Katy Perry nominated for numerous awards make sure you keep up with all the gossip at http://www.omusicawards.com/