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Twitter Takes Over TV
If you’re one of the millions of people who sit and watch Keith Lemon’s Celebrity Juice on a Thursday night you might have noticed the @celebrityjuice sign that pops up at the start. Those unfamiliar with Twitter language may have thought that it was just a leftover part of the credits however anyone using the social network site will recognise it as a Twitter username. Far from being a shameless form of self promotion, the use of the Twitter username encourages Tweeters to join together online to talk about this week’s show. Whether you want to profess your love for Holly ‘Willoughbooby’ or discuss the size of Fearne Cotton’s nostrils, the Twitter community for the show is just one of the many ways that the site is infiltrating everyday media.
Along with Celebrity Juice, popular TV shows such as This Morning and even radio stations have embraced Twitter as a brand new form of communication. A huge number of mainstream comedians use the micro blogging site to test drive new jokes, update fans on tour dates and even banter with each other. There does not appear to be any niche that Twitter has not worked its way into. Just last month Comic Relief launched a mass campaign on the site known as ‘Twit Relief’ which allowed users to bid for celebrity ‘follows’ via Ebay. Along with the promise to follow the user for at least a month, many celebrities also auctioned off money can’t buy prizes such as walk on parts in TV shows and even the chance to have your name tattooed on Rufus Hound’s calf.
Another major event that got the Tweeters ‘tweeting’ was Chris Moyle’s world record attempt for the longest radio broadcast. The 52 hour long stint was one of the biggest trends on the site and both celebrities and everyday users bombarded Twitter with messages of support. Chris Moyles and Comedy Dave managed to raise over £2 million for Comic Relief, with help from a certain blond presenter and her stripy swimsuit. Whatever your opinion on the site, there is no denying that Twitter has proved to be more than just a platform for self obsession. If you ever find yourself laughing out loud in an empty house to the latest Celebrity Juice, head to Twitter and join the growing number of Keith Lemon fans that are already there.